Genius iPhone App Wakes You Up According To The Weather Oustide

Posted: 05/01/2012 in Marketing

A Belgian advertising agency has come up with a new app that wakes people up early if the weather is bad outside. The inspiration for the app came from the wintery weather last year that caused many of their staff to be late due to snowy conditions and iced up cars. The app works in the same way as the traditional alarm clock on the phone with the one difference being that during the night it collects various weather reports and if it sees things getting worse it will change the alarm to wake you up earlier than usual giving you enough time to clear the snow from the car and get to work on time. If the weather is so bad that you still can’t make it in to the office then you have the option of telling the alarm clock that you would rather work on Saturday. This is a lovely little idea but it’s more of a marketing stunt for the agency themselves rather than something that will be used practically by people all over the world.

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Comments
  1. Absolutely marvelous idea! That same concept should be incorporated to the fabric of the society, but from another perspective. If the weather is good, the alarm should auto-call you’re employer that you’re not coming in today or at least you’re leaving early. 😉 Still the app above could be even actually beneficial where as my ‘idea’ is more of a dream come true or nightmare.

    On a more serious note, do you know he advertising agency in question? I’d love to read more on how people have taken the app in.

    Br,
    Jussi P.
    http://theoutsideviewblog.com

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