Deal with It! Discounts Drive Brand Love on Social Media

Posted: 07/01/2012 in Social Networking/ Social Media

The top reason for following or liking a brand, company or celebrity on social networking sites is to receive discounts and special offers, according to a recent survey of global online consumers conducted by Nielsen.  North American consumers showed the strongest interest in using social media for deals (45%), followed by consumers in Asia-Pacific (34%) and Latin America (33%).

 Globally, online consumers of all ages reported that receiving discounts and special offers was their top reason for liking or following brands.  Only respondents under the age of 20 and 55-59-year-olds were less likely to follow for this reason, reporting they primarily engage with brands via social media based on friends’ recommendations.

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