The Greatest Test Drive Ever Period – Mini Cooper

Posted: 07/01/2012 in PR & Ads

Car ads can be very predictable but Mini have bucked the trend on it’s head by offering one of their fans the chance to create their latest advert. The car company ran a competition last year asking consumers to describe their ultimate test drive in just 6 words. Matthew Foster was the lucky winner and his six words were…. STEWARDESS, SALT FLATS, PARATROOPERS, SUSHI, FALCONER.

As you’ll see from the video they take those six words and turn them in to a spectacular commercial that is certainly unique. It is great to see a brand becoming so creative and allowing their fans to get involved.

http://www.youtube.com/watch?v=Cm8C1TpPkUQ

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