Infographic: Why People Follow Brands

Posted: 08/01/2012 in PR & Ads, Social Networking/ Social Media
Tags: ,

This is a great infographic that has just been released from the team at get satisfaction. It gives you an interesting insight into why people follow brands in the social media space. The main reason is pretty obvious, apart from being a current customer of the brand, is to receive special offers or deals, however there are some other interesting stats in this infographic.

The highlights:

  • Over 97% of people say that social media has influenced their decision to make a purchase of a brand or product.
  • Over 23% of people have downloaded a branded app onto their mobile devise.
  • Over 18% of people follow a brand on Facebook for interesting and entertaining content.
  • Over 22% of people follow a brand on Twitter for interesting and entertaining content.
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