CES 2012: New technologies unleashed at show

Posted: 09/01/2012 in Social Networking/ Social Media

The first technologies have been unveiled at the 2012 International Consumer Electronics Show (CES).

Waterproof smartphone coatings, diet-aiding armbands and a social network that warns drivers of the latest police speed-traps were all on show.Microsoft’s chief executive Steve Ballmer will present his company’s last keynote at the three-day event.The firm’s pullout has led several attendees to speculate if the trade show will be a smaller event in future.

Cooking tablet


Some 70 companies were selected to take part in the “sneak peak” preview ahead of the show’s official launch.Among them is Qooq – a French company that has designed a tablet computer for the kitchen.The Linux-based device is splash-proof, is held off the ground by feet that allow spilled liquids to run underneath, and can shrug off temperatures of up to 60C (140F).Qooq – pronounced like cook – is designed to be messy kitchen-friendly

For a subscription fee users are offered access to a multimedia library of thousands of recipes by French chefs which can be customised to suit the user’s kitchen skills and dietary habits.
Chinese ultrabooks

CES’s organiser, the US’s Consumer Electronics Association (CEA), predicts more than 50 new tablets will be launched before the end of the week to take advantage of a rapidly growing market.

Its analysis partner GFK Boutique Research has predicted 96 million of the touchscreen devices will be sold before the end of the year, a 65% rise on 2011.

The CEA said it also expects between 30 to 50 new ultrabooks to be unveiled at this year’s event.

The Chinese computer maker, Lenovo, used the Unveiled event to show off its first take on what it terms a “business class, commercial grade” slimmed down laptop – the ThinkPad T430u.Organisers expect over 30 new models of ultrabook to be announced this week – including this from Lenovo

Users can choose to buy the 14in (35.5cm) computer with an added NVIDIA graphics card and a relatively large 1TB rotating hard disk drive.

This contrasts with rivals’ designs which usually have lower graphics specifications and come with lower capacity – albeit faster – solid state drives.

3D printing app
The Sculpteo app is the ‘first ever’ to turn the shape of the human face into a 3D printed objectThe CES show is far from being just about new types of computer. In fact much of the technology is based on mixing smartphone apps with other technologies.

One example is Bodymedia which is showing off the latest version of its health monitoring system.Its armband uses sensors to collect 5,000 bits of data about the user’s body every minute. They are used to calculate activity levels, calories burned and how well its owner is sleeping at night – all of which can be monitored through a smartphone app. Its developers say the aim is to help people lose weight rather than become hypochondriacs.

Sculpteo has also unveiled what it claims is the first ever app to turn the shape of a human face into a 3D printed object.

The software is used to take a photo of the profile of a person’s face. The image is then used to create ceramic objects such as a vase, whose contours mimic the shape of the person’s face. The firm will then manufacture and deliver the object if the user wishes to purchase it.

Waterproof coating

The Unveiled showcase is a frenetic affair with delegates bumping into each other as they crowd round the most exciting stalls under the hall’s bright lights.
Bodymedia’s health monitoring system enters an already-busy fitness device market. Shortly after it ends, another showcase begins about three miles away at the southern end of the Las Vegas strip.

The Startup Review is the brainchild of the public relations agency, Social Radius. For the third year running it has organised a showcase of new tech firms including its own clients and other firms who sign up hoping to attract attention.

One of the most exciting exhibitors this year was Liquipel. The California-based firm has developed a “nano-coating” which makes electronic devices waterproof.The formulation is applied in a vacuum chamber to both the interior and exterior of smartphones and other mobile devices and is not visible to the human eye. Its developers say they are already certified to protect some devices submerged 1 metre underwater for up to half an hour.

“A total of 2,700 firms will take part, with others – such as the video games company Nintendo and chip designer Arm – holding additional invite-only briefings.


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