Top Students brands of 2011

Posted: 10/01/2012 in PR & Ads

As 2011 came to an end, student lifestyle site revealed results of ‘The Beanies’, an online survey of over 1,200 university students.

Interesting to see that six years after our research with specialists OpinionPanel (published in Targeting Students: A Marketing Guide), the Guardian are still at the front of student minds.

Ian Katz, deputy editor of the Guardian, said about these results: ”Adele, Angry Birds and the Guardian – we’re delighted to be in such excellent company. And at a time when the conventional wisdom has it that young people are increasingly disengaged from newspapers, it is heartening to get a resounding vote of confidence from students.”

Here are The Beanies winners:

Best restaurant – Nando’s

Best bar chain – Weatherspoon

Best fashion retailer – H&M

Best magazine – Cosmopolitan

Best newspaper – The Guardian

Best app – Angry Birds

Best film
– Harry Potter and the Deathly Hallows Part 2

Best programme on TV
– The Big Bang Theory

Best album
– Adele, 21


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