Scandinavian Airlines: QR Code Video Offers

Posted: 17/01/2012 in Technology
Tags: ,

 Scandinavian Airlines, who recently launched the “Couple Up to Buckle Up” 2 for 1 campaign that used two unique QR codes across every touch point (emails, facebook app, banners, print ads .etc), leveraging an insight into how couples most commonly book trips.

Couples would each scan the QR code assigned to them, which would sync their half of a video based offer (if they user is smart enough to scan/play at the same time) and reveal the discount code split across both screens.

Click the link to watch the video.

http://vimeo.com/34140861

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