Dunkin’ Donuts lets users win prizes via mobile check-ins

Posted: 02/02/2012 in Marketing, Social Networking/ Social Media, Strategy, Technology

 
Consumers can check-in at Dunkin Donuts to win prizes

Dunkin’ Donuts is rewarding consumers who check-in via foursquare and Facebook Places through a new campaign that includes mobile, social media and email. The company is running the “Get GifteDD” campaign through December. The campaign is taking place at 27 locations in New York, New Jersey and Connecticut.

Mobile check-in programs like Facebook and foursquare present an opportunity to reward Dunkin’ Donuts’ loyal fans by doing something they are already doing – visiting Dunkin’ Donuts,” said Cathy Chavenet, New York-based field marketing manager at Dunkin’ Donuts.

Check me in
Through the campaign, Dunkin’ Donuts is giving away more than 1,500 prizes.

To enter the sweepstakes, users can register on Dunkin’ Donut’s Facebook page and choose whether they want to check-in via Facebook Places or foursquare.

Once registered, users can check-in at a participating Dunkin’ Donuts location up to three times a day for a chance to win prizes.

If a consumer wins a prize, they are sent an email with details on how they can claim it.

The grand prize is a luggage package from Travelpro that is valued at $1,000.

Other prizes include gift cards from 1800Flowers, ski lift tickets, American Express gift cards, coffee and Dunkin’ Donuts merchandise.

Here is an example of an email consumers receive if they have won a prize

The initiative follows a similar mobile check-in promotion that Dunkin’ Donuts ran earlier this year.

In August, consumers were encouraged to check-in up to 10 times a day at the company’s locations to compete in weekly challenges that rewarded users with the most check-ins.

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