Express drives app downloads, social media via QR codes

Posted: 02/02/2012 in Marketing, Social Networking/ Social Media, Strategy, Technology
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Clothing retailer Express is using in-store QR codes to increase its application downloads and bolster its social media following.The mobile bar codes are being placed in store windows in New York. The QR codes lead users to a mobile landing page to learn more about the retailer’s mobile services.

Mobile download


The QR code decals are being placed on the windows of the store with a call to action above that reads, “Download the app.”Users who scan the QR code are taken to a mobile-optimized page that shows a look from the retailer’s current collection.

Here is the optimized page that users are taken to after scanning the QR code

Consumers who tap on the picture are taken to Express’ Facebook page to view pictures from a recent event in Nashville that the retailer participated in. Users can also “like” the Express page.

Below the picture is a mobile call-to-action with links to Express’ app for iPhone, Android and BlackBerry devices.

Once users tap on the links, they are taken directly to the device’s app store where they can download the Express mobile app.

Here is a picture of the Express QR codes on the outside of the store

Consumers who download the Express app can shop the collection, view style tips and receive geotargeted deals.

The retailer’s emphasis on social media is also clear from the app, which heavily promotes links to Express’ Facebook and Twitter accounts.

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