Pizza Hut serves up mobile deals via targeted ad campaign

Posted: 02/02/2012 in Strategy
Tags: , ,

Pizza Hut is running a targeted mobile ad campaign that aims to drive the company’s mobile sales by encouraging consumers to order through their handset.

The company is running the mobile ads via Pandora’s iPhone application. Pizza Hut is following in the footsteps of its competitors including Domino’s and Papa John’s who have used mobile advertising in the past to bolster mobile sales.

“Mobile ads are a great way to reach consumers with a fast way to purchase on the fly through mobile,” said Marci Troutman, CEO of SiteMinis, Atlanta.

Slice of mobile
The Pizza Hut mobile ad reads “Pizza Hut. Get Your $10 Any. Any Pizza, Size, Toppings. Order Now.”


The Pizza Hut ad

When consumers tap on the banner ad they are redirected to a mobile-optimized page where they can choose to order carryout or delivery.

Additionally, consumers can enter their city, state or ZIP code to find the nearest Pizza Hut location.

Consumers can find the nearest location

Users can also log-in to their account to view past order history.

Running a mobile ad such as this is an effective way for Pizza Hut to not only drive traffic to its locations, but educate consumers about the company’s mobile offerings and have them place orders through their handsets.

Through the mobile ad consumers can also download the Pizza Hut iPhone app to their device which is a smart move to increase the company’s app downloads.



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