Starbucks is worldwide leader in mobile payment transactions: exec

Posted: 02/02/2012 in Marketing
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Starbucks’ mobile payment app is helping drive more frequent purchases and contributing to the company’s revenue growth, a company executive revealed during its first-quarter earnings call.

A Starbucks executive pointed to the important role that mobile payments plays for the company in a recent conference call with analysts to discuss its financial results for the first quarter of 2012. During the call, the executive said offering mobile payments is a competitive advantage that is helping to drive revenue increases for the company.

“We are the number one company not in the U.S. but in the world in terms of mobile payment, transactions and dollars,” said Howard Schultz, president and CEO of Starbucks, Seattle, WA, during the conference call.

“The macro issues that are facing many companies, we have been able to turn into a competitive advantage with regard to value, social digital media and mobile payment,” he said.

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