Starbucks Revive Augmented Reality Campaign With Valentine’s Special

Posted: 08/02/2012 in Technology
Tags: , , ,

After the success of their last augmented reality (AR) campaign during the Christmas period, Starbucks know a thing or two about creating involving mobile campaigns. The brand are repeating their previous efforts by introducing a special Valentine’s Day campaign for iPhone and Android users. Across their U.S. outlets, limited edition Valentine’s Day themed cup will be available for users to scan.

After they download the Cup Magic app (if they haven’t already), users can scan the special cup and send a message to any of their loved ones. When you send the message, the cup comes to life and the hearts scatter, sending your message to your chosen recipient. Alongside the message, you can also send them a Starbucks Card eGift so that they can purchase something in-store.

It’s a simple idea that taps into the fun of using AR without being complex or flashy. This is bound to be lapped up by the enthusiastic fanbase Starbucks already has, and is bound to put a smile on the faces of those receiving the message.


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