What is your social media strategy ?

Posted: 10/02/2012 in Social Networking/ Social Media
Tags: , , ,

#understand  #design  #refine

Businesses are trying to keep up with customers on social media. Whilst we can learn from public mistakes made by big brands like Toyota and McDonald’s we must remember that we’re all still learning. The Social Media MBA will help you understand social media using newly discovered techniques and advanced topics.

Editor Christer Holloman and a selection of global thought leaders guide you through a set of tools to understand, design and refine your strategy.

This book has sections including creativity, branded content and ROI as well as a range of case studies from large corporates such as Dell, Kodak, GlaxoSmithKline and Philips which show how they have applied their social media strategy within certain budgets and whether their campaigns proved to be successful.

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