Social media, where it goes ?

Posted: 29/02/2012 in Marketing
Tags: , , , , ,

With how ‘likes’ and ‘shares’ plus ‘retweets’ are becoming more and more important in getting the word out, the big search engines have started to realize that those public announcements are like a vote of confidence from the sharer. Permanent links were what all SEOs had dreamed about. Now, SEOs are hoping to get their links shared by influential tweeters, which are proving to influence search ranking factors.

We are all living the marketing high life. Today, great inbound marketers can transform their business thanks to “free” traffic and leads from social media and search engines. Sure, this traffic isn’t exactly free — marketers have to invest in time and tools to take advantage of these inbound channels. But inbound leads are still 61 percent less expensive than outbound leads. There is a generation which reshape with the impact of social media. Here are some examples :

“If you’re not on MySpace, you don’t exist” – Skyler, 18, to her mom

“I’m in the 7th grade. I’m 13. I’m not a cheerleader. I’m not the president of the student body. Or captain of the debate team. I’m not the prettiest girl in my class. I’m not the most popular girl in my class. I’m just a kid. I’m a little shy. And it’s really hard in this school to impress people enough to be your friend if you’re not any of those things. But I go on these really great vacations with my parents between Christmas and New Year’s every year. And I take pictures of places we go. And  write about those places. And I post this on my Xanga. Because I think if kids in school read what I have to say and how I say it, they’ll want to be my friend.”

Vivien, 13, to Parry Aftab during a “Teen Angels” meeting

 

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