Archive for March, 2012

 

I’m not surprised that Facebook is building its own search engine. Search could be much improved with social signals. And search is one of the places Facebook users spend most of their online time away from FB.  Google needs to keep an eye on this!

Is Facebook building a Google rival — one that would use your location and your friends’ tastes?

A team of more than 20 Facebook engineers — led by a former Google programmer — is at work on a vastly improved search engine within the site, according a Businessweek report.

The idea, according to two sources, is to take better advantage of the heaps of content Facebook users create on — and off — the site every day. With people sharing status updates and supporting brand pages on the network, as well as using Facebook’s “Like” button to mark articles and videos from external sites, there is certainly a lot to take advantage of.

Mashable contacted Facebook for more information and got this response from a company spokesperson: “We don’t comment on rumors and speculation around products.”

Google has boosted its presence in the social space recently, opening the Google+ network last fall and a “Search, Plus Your World” feature to tepid response earlier this year. So it’s interesting to see Facebook potentially make a stronger move into the search world.

A large-scale shift to a “semantic web,” where online data is is able to be delivered in more nuanced and complex ways, is gaining momentum among tech futurists. Wikipedia recently announced a project called Wikidata that aims to make its content smarter by cross-updating among Wikipedia pages when they are edited. A more robust Facebook search functionality would be another step toward that semantic web.

Facebook founder Mark Zuckerberg has consistently downplayed the level of direct competition between Facebook and Google. “I don’t think that this is going to be the type of situation when one company wins all this stuff,” he told Charlie Rose of PBS last fall.

If the Businessweek report is true, however, it will add yet another area of heightened competitive overlap between the two Silicon Valley giants.

Cast your votes for the leaders, artists, innovators, icons and heroes that you think are the most influential people in the world. Official voting ends on Friday, April 6, and the poll winner will be included in the TIME 100 issue. The complete TIME 100 list will be chosen by TIME editors and revealed on TIME.com on Tuesday, April 17.

Pete Cashmore

Age: 26 Occupation: CEO, Mashable

As a 19-year-old living with his parents in his native Scotland, Cashmore became obsessed with sites like Facebook and figured, Why not me too? He promptly dropped out of school and started the innovative news site Mashable, the Internet’s go-to source for coverage of the social-media business. Now 26, he’s also the square-jawed face of the industry; under his handsome profile, @mashable has a Twitter following of nearly 3 million people.

 

http://www.time.com/time/specials/packages/article/0,28804,2107952_2107953_2109576,00.html?xid=tweetbut

 

 

 

China’s social networking landscape is diverse and thriving. No single player is nearly as dominant as Facebook in the U.S. and there’s a long tail of networks for different users (urban and rural) and different purposes (social, dating, and games). Here is China’s SNS universe for the top 7 sites.

                                                                         

                                                                Here is a table of the top 15 social networks in China

 

 

Twitter is getting famous with its fast breaking news service. People inform each other via Twitter. One example from Van earthquake in Turkey. Most of people tweeted before the news was on TV.  So, in this case, people positioned Twitter an informal news source. With this strategy, I think Facebook wants to  be in the same place as Twitter leads. So, Mark Zuckerberg said Japan’s tsunami last year inspired him to seek more ways for his social network to help people hit by natural disasters. He  believes Facebook can be used to help people in disasters keep in touch and provide them with crucial information.

 

 

When I was working for handset management department of one of the leading GSM operator in Turkey, I had the chance to experience the mock ups and the brand new models of the mobile devices, tablets and PCs. Among this roadmap meetings of different mobile vendors, LG takes the uppest places in which they innovate and apply new high- tech solutions in terms of screen  and display features.  So, I am not very surprised with this news.

LG has announced it has started mass production of its electronic paper display (EPD) product, with a planned launch in Europe next month.

LG’s EPD is a 6-inch, 1024×768 e-ink plastic screen. It’s 0.7mm thick, it weighs 14g, and LG claims it’s resistant to scratches and drops from a 1.5 meter height.

Of course, its biggest claim to fame is its flexibility: LG claims the screen allows bending at a range of 40 degrees from its center.

“With the world’s first plastic EPD, LG Display has once again proven its reputation for leadership and innovation with a product we believe will help greatly popularize the E-Book market,” said Sang Duck Yeo, Head of Operations for LG Display’s Mobile/OLED division.

There is no word on a US release, but LG says the EPD will first be supplied to ODM companies in China, with completed products hitting European shores at the beginning of April.

It’s easy to forget that, despite the massive growth of smartphones in recent years, mobile marketing is still relatively young and marketers are still trying to get to grips with the format. However, its importance for marketers continues to grow and while it’s far too early to say whether it’ll explode like some analysts are suggesting, it’s still a sector that will continue to expand over the coming years. The latest report relating to this, most specifically search advertising, comes from search marketers Marin Software and its report “The State of Mobile Search Advertising In the US”.

As part of their findings, Marin has estimated that by December 2012, mobile devices will account for roughly 25 per cent of all paid-search clicks on Google. Marin also estimate that of the total ad spent that Google will receive, 23 per cent of this will originate from mobile campaigns, 45 per cent of this figures will originate from tablet devices.

Another area that was analysed was the click through rate (CTR) and the cost per click (CPC) across the different devices. For 2011, smartphones had the highest average CTR with 4.12 per cent in comparison to desktops which only had 2.39 per cent, showing that smartphone users were more likely to click on ads. Also the average CPC was found to be cheaper for smartphones too ($0.53 per click), the average CPC for desktops was found to be $0.83 per click.

However the parts were smartphones begin to falter is in the conversion and the cost of conversion. Both tablets and desktop computers outperformed smartphones in average conversion rate, (smartphones have an average conversion rate of 2.0 per cent in comparisons to desktop’s 5.2 per cent), as well as having a higher average cost per conversion.

 

However, despite these findings, Marin say that more research and analysis is required before any conclusions can be brought forward:

“Being inherently mobile, smartphones are used differently and many of their conversions could happen in a physical store, making them harder to track. Additionally, the rise of shopping apps makes conversion tracking more complex. As such, the value of smartphone advertising is more dependent on the type of advertiser and product, and marketers should keep an open mind about their efficacy.”

Although it’s hard to say how exactly mobile advertising will pan out, a theory for the higher click through rates could be because that while desktop ads on Google are numerous and smaller, smartphone ads take up the entire screen as Google Ads are usually the first two results you see whenever you search for something.