Forget ‘Friending.’ Facebook Wants You to ‘Acquaintance’ People

Posted: 22/03/2012 in Social Networking/ Social Media
Tags: , , ,

With an update to its lists tool, Facebook is trying to improve the relevance of users’ News Feeds by making it easier for individuals to sort distant friends into an “acquaintance” category. People demoted to acquaintance status will still be listed as a user’s Facebook friend, but the social network will show less of their content in the user’s the News Feed.

Facebook seems to be carving out another relationship category for the site as it nudges users to think about distinguishing between friends and acquaintances. That shift follows on Facebook‘s introduction of the subscribe button last year, which gave users the option to “subscribe” to someone, rather than friend them.

Facebook defines an “acquaintance” as “Friends you want to see less of in News Feed.” Thanks to the social network’s new update, users will be able to more quickly relegate people to the acquaintance list: on the Friends page, you will see a list of suggested users Facebook has nominated for inclusion in the acquaintance list based on your lack of interaction with them online.



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