The Netherlands Leads Europe in Online Banking

Posted: 09/04/2012 in Marketing
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Online banking popular in the Netherlands, but trails France and the UK in total number of users

Despite the financial turmoil in Europe, bank websites remain popular among internet users on the continent. According to comScore, 38.7% of web users in Europe accessed a bank’s website in December 2011. Northern Europe was strongly represented, as the Netherlands had the highest percentage of internet users accessing banking sites, at 66.3%, followed by(59.9%), Sweden (55.9%) the UK (53.2%) and Finland (53.1%).

When comScore measured total number of visitors to online banking sites in December 2011, France and the UK came out ahead of the smaller Northern European countries, with 25.8 million and 19.9 million visitors, respectively.


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