From 0 To $1 Billion In Two Years: Instagram’s Rose-Tinted Ride To Glory

Posted: 10/04/2012 in Marketing
Tags: , , , , , , ,

Company:Instagram
Website:instagram.com
Launch Date:March 2010
Funding:$47.5M

Instagram is a free photo sharing application that allows users to take photos, apply a filter, and share it on the service or a variety of other social networking services, including Facebook, Twitter, Foursquare, Tumblr, Flickr , Foursquare and Posterous .The application is compatible with any iPhone, iPad or iPod Touch running iOS 3.1.2 or above. Instagram, in an homage to both the Kodak Instamatic and Polaroid cameras, confines photos into a square shape. 

Even now, it’s still shocking how the remarkably low distribution costs of the web can change a founder’s fate overnight. Many startups are duds, and most grow at a clip that’s just not fast enough to justify an interesting valuation.

But once in awhile, a company comes along and just nails it. The right timing. The right market. The right place. Then all the rules you know about multiples, comparable benchmarks and so on just buckle under the pressure of momentum.

Continue reading :  http://techcrunch.com/2012/04/09/instagram-story-facebook-acquisition/

 

 

 

 

 

 

 

 

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