New Skype Campaign:140 characters doesn’t equal staying in touch

Posted: 28/04/2012 in Marketing
Tags: , , , , , , ,

As part of Skype’s latest marketing campaign, the video call service has launched a Facebook app geared at making our interactions more human: Skype Humoticons.

The app basically allows us to recreate classic emoticon images — such as the smiley face, sad face or tongue-out face — with our own real-life expressions. You can post existing photos to a “Humoticon gallery,” or snap new pictures within the app.

The results can be shared on a Facebook wall, downloaded, or turned into a URL to share in an Instant Message.

The “It’s Time to Skype campaign launched earlier this month, is based on the premise that social networks such as Twitter and Facebook are “degrading humanity.” Some of the slogans Skype is using for the campaign: “140 characters doesn’t equal staying in touch” and “Upgrade from a wall post to a first class conversation.”

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