Archive for September, 2012

With the rise of internet usage, we do not stick to boring offices anymore. For instance, you can work from your nearby Starbucks cafe all day with just a mocca. But there is a new concept that brings you more than that. Urban Station allows you to work hourly with unlimited internet, coffee, tea and cookies. They have just opened their Turkey station which is after Argentina, Chile and Colombia. They are planning to enter US market with Miami. I haven’t tried Istanbul Urban Station yet, but it looks like a very nice environment to work and have meetings in. Here are the prices and pictures:

Wholesales packages: 10 hr 60TL*, 20 hr 115TL, 40 hr 220TL. Monthly unlimited package: 500TL


Leading corporate companies have already started to arrange their meetings at Urban Station.

I will be tracking this new office concepts and keeping you updated. I wonder if they can manage successfully and expand their concept all around the world. Please do share if you have local concepts around your town or city.

TL:Turkish lira

1 USD: 1.80 Turkish Lira

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According to Wikipedia, learning analytics is the measurement, collection, analysis and reporting of data about learners and their contexts, for purposes of understanding and optimising learning and the environments in which it occurs. There are methods for learning analytics include, Social network analysis (SNA), Behavioral trust analysis and Personalization & Adaptation. Hereby there is a very interesting infographics from Open Colleges. Learning analytics as a tool to optimize learning methods for online students where they can use their highest performance. Enjoy reading and share your comments!

According to Socialbakers’s report, in May, the Facebook Mobile application for mobile devices had 488 million users. Four months later, Facebook demonstrates the power of mobile by hitting 543 million monthly active users out of their 955 million strong Facebook community, resulting in a 57% penetration!

North America continues to be the strongest Facebook Mobile continent with over 161 million monthly active users and South Africa, Nigeria and Japan still rule the ranking of the countries with the highest Facebook Mobile penetration.

Facebook for Android has grown the most in absolute numbers (22.5 million new users) and iPad increased its mobile Facebook base by 45%! Now that Timeline is available for iPad, it will be interesting to see how the numbers grow. Let’s check more Socialbakers’s exclusive infographics!

New survey results reveal that more people believe in the 4 P’s as opposed to the 4 C’s. So here I bring you a special variation of the 4P’s. Share your comments if you “get it”.

Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? We could go on and on; when it comes to social network demographics, the questions are endless. This research is going to answer those questions for you, showing you the age and gender distribution on 24 of today’s most popular social networks and online communities.

Average age distribution

If you average the age distribution across all the sites in the survey, this here below is what you end up with. You could think of it as the age distribution in the social media sphere.

Age distribution per site

When it comes age distibution among social media networkds, the youngest site is at the top.

This chart should make something very clear; social media is most definitely not just for the young. Some examples:

55% of Twitter users are 35 or older.
63% of Pinterest users are 35 or older.
65% of Facebook users are 35 or older.
79% of LinkedIn users are 35 or older.

Average user age per site

Based on the sites in this survey, the estimated age of the average social media user is just under 37 years old. Here are some other observations:

The oldest users: LinkedIn has the oldest user base, with the average user being 44.2 years old.

The average Facebook user is 40.5 years old.

The average Twitter user is 37.3 years old.

The age trend for Facebook and Twitter. Compared to a previous survey which was conducted 2.5 years ago, the age of the average Facebook user has gone up two years, while the age of the average Twitter user has gone down two years. In other words, Twitter’s user base is getting younger, while Facebook’s is getting older.

What about gender?

Based on the United States demographics data (from Ad Planner) there is a clear gender imbalance on many of these sites. Some are much more male dominated, and vice versa. However, when you look at all the data together, it becomes clear that women rule social media. More than two thirds of the sites in this survey have more female than male users.

17 out of 24 sites (71%) have more female than male users.

The average gender distribution is 48.75% male, 51.25% female.

Most male-dominated site? Slashdot (87% males) is the standout, followed by Hacker News (77% males) and Stack Overflow (76% males). In general, the more tech-focused sites in this survey have more male users than female.
Most female-dominated site? Pinterest (79% females) is in a league of its own, followed by Goodreads (70% females) and Blogger (66% females).

Facebook and Twitter have the same gender distribution: 40% male, 60% female.