Archive for the ‘PR & Ads’ Category

Have a nice sunday to everybody. I’d like to share some good news recently about my blogging adventure. I was previously selected to be official blogger of Market Research Mobile World Asia 2013. I shared it in my about page. I now would like to share that I am approved to be a TEDxYouthDay Reporter and the official reporter for TEDx during this year’s TEDxYouthDay. This is a volunteering task which helps to make TEDxYouthDay 2012 a success! Being a TEDxYouthDay will allow me to share my stories with TEDx’ers around the world and learn more about my community as well as communities across the globe. This is absolutely new era for me and for my blogging experience. I was here one voice to share every cool tech, marketing, digital things with you. I will from now share more and more about change, design and start-ups, seed funding. So, keep track my posts, share it with your friends and your community if you like to. You can also follow me on Twitter @Technostrategy

Last thing but not end. You can register local Youth Day event would you like to attend (or watch live on the Internet). You can find a list of TEDxYouthDay events here: http://tedxyouthday.ted.com/events/

The theme is so inspiring : Dream Big… Then do it! At TEDxYouthDay events around the world, speakers and performers share their great ideas with audiences of youth. November 17-28, 2012.

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TEDxYouthDay is a series of TEDx events happening all around the world coinciding with Universal Children’s Day in late November. These events are designed to empower and inspire young people. I always find youth empowerment events

TEDxYouthDay events present a combination of live speakers and TEDTalks to audiences around the world. These events vary widely in size, format, and theme, but they share a common vision: inspiring curiosity, igniting new ideas, and empowering young leaders.

This year, TEDxYouthDay will take place on a weekend from Saturday, November 17th to Sunday, November 18th and is themed Dream Big… THEN DO IT! As part of this day, TED will host a salon event — TEDYouth – on Saturday, November 17th in New York City.

With the rise of internet usage, we do not stick to boring offices anymore. For instance, you can work from your nearby Starbucks cafe all day with just a mocca. But there is a new concept that brings you more than that. Urban Station allows you to work hourly with unlimited internet, coffee, tea and cookies. They have just opened their Turkey station which is after Argentina, Chile and Colombia. They are planning to enter US market with Miami. I haven’t tried Istanbul Urban Station yet, but it looks like a very nice environment to work and have meetings in. Here are the prices and pictures:

Wholesales packages: 10 hr 60TL*, 20 hr 115TL, 40 hr 220TL. Monthly unlimited package: 500TL


Leading corporate companies have already started to arrange their meetings at Urban Station.

I will be tracking this new office concepts and keeping you updated. I wonder if they can manage successfully and expand their concept all around the world. Please do share if you have local concepts around your town or city.

TL:Turkish lira

1 USD: 1.80 Turkish Lira

Velocity, execution and focus

Sergey and I founded Google because we believed that building a great search experience would improve people’s lives and, hopefully, the world. And in the decade-plus that’s followed, we’ve been constantly delighted by the ways in which people have used our technology—such as making an artificial limb using old designs discovered online.

But we’re always impatient to do better for our users. Excellence matters, and technology advances so fast that the potential for improvement is tremendous. So, since becoming CEO again, I’ve pushed hard to increase our velocity, improve our execution, and focus on the big bets that will make a difference in the world. Google is a large company now, but we will achieve more, and do it faster, if we approach life with the passion and soul of a start-up.

Last April, I began by reorganizing the management team around our core products to improve responsibility and accountability across Google. I also kicked off a big clean-up. Google has so many opportunities that, unless we make some hard choices, we end up spreading ourselves too thin and don’t have the impact we want. So we have closed or combined over 30 products, including projects like Knol and Sidewiki. In addition, we we gave many of our products, such as Google Search, a visual refresh, and they now have a cleaner, more consistent, and beautiful look.

Continue reading : http://investor.google.com/corporate/2012/ceo-letter.html

 

It’s easy to forget that, despite the massive growth of smartphones in recent years, mobile marketing is still relatively young and marketers are still trying to get to grips with the format. However, its importance for marketers continues to grow and while it’s far too early to say whether it’ll explode like some analysts are suggesting, it’s still a sector that will continue to expand over the coming years. The latest report relating to this, most specifically search advertising, comes from search marketers Marin Software and its report “The State of Mobile Search Advertising In the US”.

As part of their findings, Marin has estimated that by December 2012, mobile devices will account for roughly 25 per cent of all paid-search clicks on Google. Marin also estimate that of the total ad spent that Google will receive, 23 per cent of this will originate from mobile campaigns, 45 per cent of this figures will originate from tablet devices.

Another area that was analysed was the click through rate (CTR) and the cost per click (CPC) across the different devices. For 2011, smartphones had the highest average CTR with 4.12 per cent in comparison to desktops which only had 2.39 per cent, showing that smartphone users were more likely to click on ads. Also the average CPC was found to be cheaper for smartphones too ($0.53 per click), the average CPC for desktops was found to be $0.83 per click.

However the parts were smartphones begin to falter is in the conversion and the cost of conversion. Both tablets and desktop computers outperformed smartphones in average conversion rate, (smartphones have an average conversion rate of 2.0 per cent in comparisons to desktop’s 5.2 per cent), as well as having a higher average cost per conversion.

 

However, despite these findings, Marin say that more research and analysis is required before any conclusions can be brought forward:

“Being inherently mobile, smartphones are used differently and many of their conversions could happen in a physical store, making them harder to track. Additionally, the rise of shopping apps makes conversion tracking more complex. As such, the value of smartphone advertising is more dependent on the type of advertiser and product, and marketers should keep an open mind about their efficacy.”

Although it’s hard to say how exactly mobile advertising will pan out, a theory for the higher click through rates could be because that while desktop ads on Google are numerous and smaller, smartphone ads take up the entire screen as Google Ads are usually the first two results you see whenever you search for something.

 

 

 

 

The first LTE Windows Phones will officially be available April 8 in the form of the Nokia Lumia 900 and HTC Titan II in US market.

Booth handsets were announced earlier this year at the Consumer Electronics Show (CES) in January. The Lumia 900 will be the third smartphone released by Nokia in the U.S. following its partnership with Microsoft. The first handset released after that partnership, the Lumia 710, is currently available at T-Mobile stores. The second, the Lumia 800, isn’t available on any U.S. Carriers, but it’s available for purchase from Microsoft stores.

The Lumia 900 is in many ways a larger version of the Lumia 800, and has a 4.3” ClearBlack AMOLED display. The handset comes sporting an 8-megapixel camera with a large aperture (F2.2) for taking photos in low-light conditions, and wide angle focal length (28mm) for taking wide-angle shots, such as a photo of your friends sitting at the dinner table.

The HTC Titan II is HTC’s followup to the original HTC Titan. The Windows Phone 7 handset has a 4.7” Super LCD screen and will have a 16-megapixel camera, the highest resolution available on any of AT&T’s smartphone cameras AT&T to date

If you would like to discover and learn more about Ireland. This infograph is so unique. Thanks to GoIreland.com