Posts Tagged ‘Apple’

A decade ago, electronics and cell phones in the classroom were considered little more than a distraction. Today, new devices such as tablet computers and smartphones are changing this perception. Educators are finding innovative ways to supplement their lectures with the newest technology, and students are beginning to see their devices as essential components of their college experience.

Naturally, major device manufacturers are now battling for dominance in the field. Below, we explore how Apple is winning the battle for education technology and what gives them the edge over the sizable competition in the market.

On February 29th, Facebook revealed big plans for the mobile platform, including that the new Timeline format for brands will also be available on the mobile platform. The game changing updates mean that for users of other social media marketing platforms, the message for 2012 will be: we need to get ready for mobile.

Let’s recap the announcements Facebook made and what they mean for your brand:
Timeline for brands will also be functional in the mobile platform (but will be made available at an unspecified date in 2012)

Implications for brands: Where brands can currently launch mobile-optimized marketing campaigns that users can access from their smart devices, soon users will be able to experience the same exact workflow on their desktop as on their smart phone. The new Timeline format for brands, once available on the mobile network, will enable page managers to curate an identical experience for all users, regardless of how they’re accessing branded content on Facebook. This means a big impact on your brand’s reach, especially as we consider that nearly half of the active Facebook user population interacts with the network from their mobile device.
Sponsored Stories now appear in the mobile feed as well

Implications for brands: To date, there has been no advertising reach to any Facebook users on mobile devices. In light of the fact that approximately 450 million Facebook users interact with the network using a mobile device, this was an enormous opportunity lost to marketers— until now. Sponsored Story ad units are the only ones being released to mobile Timelines— this means that promoting these “organic word of mouth” advertising units will become a major part of every marketers mission.

In a sense, it’s a bit silly to call 2012 the Year of Mobile because every year since the release of Apple’s ill-fated Newton has been the Year of Mobile. We have always been moving toward computing devices that are smaller, faster, and cheaper. According to research by Morgan Stanley, the number of people who access the Internet primarily from mobile devices will surpass desktop users sometime in 2013.

Google is going to sell a 7-inch tablet for $200 in an attempt to take down the Kindle Fire as the second most popular tablet after the iPad.

Gizmodo Australia viewed a training document on the tablet and scooped up all the big details.

Here are the key points:
It will be called the “Nexus 7.”
It will have 1 GB of RAM.
It comes in 8 GB model for $199, and 16 GB for $250.
It’s built by Asus.
It supports Google Wallet, and NFC.
9 hours battery life.

A new report from Forrester Research predicts that number will explode in the years ahead: its researchers say that there will be 375 million tablets sold by 2016, representing a compound annual growth rate of 46 percent, and that by 2016 there will be 760 million tablets in use overall.

That will still put tablets a ways behind PCs — there will be 2 billion PCs in use in 2016. But combined with new products like frames (essentially docks for tablets to amp up their functionality), Forrester says that tablets will gradually become the computing device of choice among consumers — especially among those in emerging markets, whose first home computing device will more likely be a tablet than a desktop or laptop PC.

 

 
Apple, which effectively created the tablet market with the launch of its iPad two years ago, and has been setting the bar for what to make ever since, has seen some reduction in its tablet market share over the last year or two as more competitors have launched products.

Tablet Competition Heats Up: Kindle Fire Captures more than Half of Android Tablet Market

10″ Tablets Have 39 Percent Higher Content Consumption Rate than 7″ Tablets

Amazon Kindle Fire Doubles its Share of Android Tablet Market in Two Months

The Kindle Fire, introduced to the market in November 2011, has seen rapid adoption among buyers of tablets. Within the Android tablet market, Kindle Fire has almost doubled its share in the past two months from 29.4 percent share in December 2011 to 54.4 percent share in February 2012, already establishing itself as the tablet by a wide margin. Samsung’s Galaxy Tab family followed with a market share of 15.4 percent in February, followed by the Motorola Xoom with 7.0 percent share. The Asus Transformer and Toshiba AT100 rounded out the top five with 6.3 percent and 5.7 percent market share, respectively.

Larger Screen Tablets See Higher Level of Content Consumption

Tablet adoption among U.S. consumers continues to climb as more devices appealing to various price and feature preferences are introduced to the market. Screen size is perhaps the most outwardly apparent differentiator between devices, with the market offering consumers a wide variety of options such as the 10″ Apple iPad, 9″ Sony S1, 7″ Amazon Kindle Fire and 5″ Dell Streak. Analysis of page view consumption by screen size found a strong positive association between screen size and content consumption. Specifically, 10″ tablets have a 39-percent higher consumption rate than 7″ tablets and a 58-percent higher rate than 5″ tablet

http://www.tabcomparison.com

 

 

 

 

As always, Apple is leading the smartphone market not only for the sales but also for the strategy and trend they bring together. Samsung has hit huge number of smartphone sales quite beyond of Apple. The Korean chaebol will be lining up a new 10.1-inch Galaxy Tab to complement the handset launch. According to rumors, the tablet will apparently be running a dual-core processor, and will not be the Galaxy Tab 2 10.1  (that is supposedly getting a quad-core upgrade).

It seems strange for Samsung to launch yet another tablet–a focused product lineup may be a better idea for the company instead of making so many slates. A Samsung spokesperson had previously admitted that the company wasn’t “doing very well in the tablet market”.

Samsung has confirmed that the new Galaxy S3 will be launched on May 3 at Earls Court, London – will it be your next Galaxy smartphone though. The Galaxy S 3 will be powered by a 1.4GHz quad-core processor, after Samsung confirmed the Exynos 4 Quad chip would be used in its next Galaxy device.

 

Since the introduction of the iPhone, Nokia has been taken a bit of a kicking when it comes to selling smartphones. And after years of losing the battle, it looks like it is coming out fighting with their latest series of adverts which poke fun at the iPhone.

In a move which is very similar to the campaign Samsung launched earlier this year, it’s Apple who the focus of some very subtle jokes in this series of ads that are getting a lot of attention online today. They feature a pixelated phone which is clearly meant to be the iPhone, and some “behind the scenes” shots of people talking with their faces blurred out.

These are clearly meant to be portrayed as Apple executives and they are seen dismissing the consumer as stupid and not caring about the fact that the product is flawed. I remain to be convinced that this sort of negative advertising actually works (no mention of any of the nice new Nokia phones here), but then when taking on a beast like Apple, you do get pushed in to a corner at times. At least Nokia seem to be back out fighting again.

 

Less than two weeks ago, Instagram tweeted a link to a page where Android users could sign up for the service and be notified the moment it’s made available. Well that wait wasn’t as long as people had anticipated as the popular photo sharing app has made available to download for Android devices.

With over 30 million iPhone owners using the service, Instagram has a massive user base to build from and it’s set to increase that number exponentially as it’s opened up to Android.

Time will tell whether the app will be as big a hit on Android as it is on iOS, but you can certainly bet that the app will gain a couple of million new users worldwide. Now all Instagram has to do is figure out a viable business model that takes advantage of this growing user base and they’ll be set. Android users can download the app on Google Play or head over to Instagram’s site.